While AdSense is the most popular choice of display monetization among Web publishers, there are several viable alternatives for those seeking to either compliment existing AdSense units or replace AdSense entirely. The following are the best Google AdSense alternatives, listed in alphabetical order.
AdBlade
Adblade-FinalThis network of premium publishers currently consists of about 1,000 high profile publishers. AdBlade offers its publishers an opportunity to fill IAB standard ad units (such as the 300×250 rectangle or 728×90 leaderboard) as well as a proprietary “NewsBullet” unit designed to increase engagement and CPMs.
For smaller publishers, AdBlade won’t be much use. This network accepts only ultra-premium (i.e., really large) publishers; Fox News, Daily News, and the McClatchy properties are among those that make the cut.
AdBlade at a Glance
Advertising.com
Advertising-FinalThis network, a unit of AOL, is one of the largest out there with nearly 2 billion impressions monetized daily. Ad.com offers opportunities for publishers to monetize display ads, video, mobile, and some custom implementations as well.
This network now offers Display University, an online educational resource for publishers and advertisers looking to learn more about display ads, the process of building a campaign, and executing on creative.
Advertising.com at a Glance
Chitika
Chitika-FinalChitika boasts a network of more than 300,000 publishers, making it one of the largest networks in the world based on that metric. Chitika ads can be used on their own, or alongside ads from other networks (such as AdSense).
Chitika is also open to just about anyone, and the process for getting approval and ad implementation is generally very fast. Chitika has been a popular alternative for advertisers unable to use or frustrated with AdSense, with great results in certain niches and less impressive earnings capabilities in others.
Chitika at a Glance
Infolinks
InfolinksFounded only two years ago (2011), Infolinks has experienced a quick growth to become one of the top players in in-text advertising. Signup is quick and approval is granted to usually granted to even the smaller Web publishers and bloggers.
Infolinks offers a number of ways to deliver their ad units: inText double underlines valuable keywords, and when a user hovers over one of them, a relevant ad will appear; inFrame monetizes the unused screen margins on either side of a site’s design with contextual banner ads; inSearch only monetizes search traffic, without disturbing a site’s regular visitors; and inTag places a link unit within a webpage’s content with valuable contextual keywords.
Infolinks at a Glance
Media.net
Media.netThis platform can be used by publishers to serve contextual ads from the Yahoo! Bing Network, which offers up a large pool of national and local advertisers.
The Media.net platform allows advertisers to pick from about 15 different ad sizes (including a few non-standard ones) and customize each placement. There’s also an option to build ads from scratch, allowing more advanced users to come up with an implementation that works best with their site layout.
Media.net at a Glance
PulsePoint
PulsePointMore than 1 billion real-time ad transactions are processed each day through PulsePoint, which is the result of a merger between ContextWeb and Datran Media. PulsePoint is a bit unique; it’s an ad exchange that allows publishers to set an “ask price” for their inventory. That allows publishers to effectively set a minimum CPM they’re willing to accept; if PulsePoint is able to find buyers for the inventory at that level, publishers will receive 100% of their desired revenue level.
PulsePoint also offers a multi-channel marketing solution designed to help publishers expose new users to their content.
PulsePoint at a Glance
Tribal Fusion
Tribal FusionThis platform has the ability to reach more than 430 million people worldwide each month, which represents a substantial portion of the overall Internet audience. Qualified publishers are able to run in-text advertising, lead generation portals, and other monetization opportunities through Tribal Fusion.
Tribal Fusion accepts only publishers that have at least 500,000 unique users per month, so this network won’t be all that useful for smaller sites.
Tribal Fusion at a Glance
Vibrant Media
Vibrant MediaVibrant Media is best known for their text ads that allow publishers to create incremental monetization opportunities within content. (Here’s an example of their technology.) In addition to the in-text advertising opportunities, Vibrant also offers traditional display advertising opportunities for publishers now.
Vibrant’s roster of display advertising clients and partners is much smaller than many of the other networks on this list, but nevertheless offers publishers another option for display ad monetization.
Vibrant Media at a Glance
Publisher Traffic Requirement: 500,000 monthly pageviews
Ad Types: Inline Text
Offer Types: CPC, CPM, CPV
Payment Methods: ACH Transfer, Check, Wire Transfer
Payment Threshold: $5
Payment Terms: Net-45
AdBlade
Adblade-FinalThis network of premium publishers currently consists of about 1,000 high profile publishers. AdBlade offers its publishers an opportunity to fill IAB standard ad units (such as the 300×250 rectangle or 728×90 leaderboard) as well as a proprietary “NewsBullet” unit designed to increase engagement and CPMs.
For smaller publishers, AdBlade won’t be much use. This network accepts only ultra-premium (i.e., really large) publishers; Fox News, Daily News, and the McClatchy properties are among those that make the cut.
AdBlade at a Glance
- Publisher Traffic Requirement: 500,000 monthly pageviews
- Ad Types: Display
- Offer Types: CPC, CPM
- Payment Methods: Check, PayPal
- Payment Threshold: $100
- Payment Terms: Net-30
Advertising.com
Advertising-FinalThis network, a unit of AOL, is one of the largest out there with nearly 2 billion impressions monetized daily. Ad.com offers opportunities for publishers to monetize display ads, video, mobile, and some custom implementations as well.
This network now offers Display University, an online educational resource for publishers and advertisers looking to learn more about display ads, the process of building a campaign, and executing on creative.
Advertising.com at a Glance
- Publisher Traffic Requirement: None
- Ad Types: Display
- Offer Types: CPA, CPC, CPM, Revenue Share
- Payment Methods: Check, PayPal
- Payment Threshold: $25
- Payment Terms: Net-30
Chitika
Chitika-FinalChitika boasts a network of more than 300,000 publishers, making it one of the largest networks in the world based on that metric. Chitika ads can be used on their own, or alongside ads from other networks (such as AdSense).
Chitika is also open to just about anyone, and the process for getting approval and ad implementation is generally very fast. Chitika has been a popular alternative for advertisers unable to use or frustrated with AdSense, with great results in certain niches and less impressive earnings capabilities in others.
Chitika at a Glance
- Publisher Traffic Requirement: None
- Ad Types: Display, Inline Text
- Offer Types: CPC
- Payment Methods: Check, PayPal
- Payment Threshold: $10
- Payment Terms: Net-30
Infolinks
InfolinksFounded only two years ago (2011), Infolinks has experienced a quick growth to become one of the top players in in-text advertising. Signup is quick and approval is granted to usually granted to even the smaller Web publishers and bloggers.
Infolinks offers a number of ways to deliver their ad units: inText double underlines valuable keywords, and when a user hovers over one of them, a relevant ad will appear; inFrame monetizes the unused screen margins on either side of a site’s design with contextual banner ads; inSearch only monetizes search traffic, without disturbing a site’s regular visitors; and inTag places a link unit within a webpage’s content with valuable contextual keywords.
Infolinks at a Glance
- Publisher Traffic Requirement: None
- Ad Types: Display, Inline Text
- Offer Types: CPC
- Payment Methods: ACH Transfer, eCheck, Payoneer, Paypal, Western Union
- Payment Threshold: $50
- Payment Terms: Net-45
Media.net
Media.netThis platform can be used by publishers to serve contextual ads from the Yahoo! Bing Network, which offers up a large pool of national and local advertisers.
The Media.net platform allows advertisers to pick from about 15 different ad sizes (including a few non-standard ones) and customize each placement. There’s also an option to build ads from scratch, allowing more advanced users to come up with an implementation that works best with their site layout.
Media.net at a Glance
- Publisher Traffic Requirement: None
- Ad Types: Display
- Offer Types: CPC
- Payment Methods: PayPal, Wire Transfer
- Payment Threshold: $100
- Payment Terms: Net-30
PulsePoint
PulsePointMore than 1 billion real-time ad transactions are processed each day through PulsePoint, which is the result of a merger between ContextWeb and Datran Media. PulsePoint is a bit unique; it’s an ad exchange that allows publishers to set an “ask price” for their inventory. That allows publishers to effectively set a minimum CPM they’re willing to accept; if PulsePoint is able to find buyers for the inventory at that level, publishers will receive 100% of their desired revenue level.
PulsePoint also offers a multi-channel marketing solution designed to help publishers expose new users to their content.
PulsePoint at a Glance
- Publisher Traffic Requirement: None
- Ad Types: Display
- Offer Types: CPM
- Payment Methods: Check, PayPal
- Payment Threshold: $50
- Payment Terms: Net-30
Tribal Fusion
Tribal FusionThis platform has the ability to reach more than 430 million people worldwide each month, which represents a substantial portion of the overall Internet audience. Qualified publishers are able to run in-text advertising, lead generation portals, and other monetization opportunities through Tribal Fusion.
Tribal Fusion accepts only publishers that have at least 500,000 unique users per month, so this network won’t be all that useful for smaller sites.
Tribal Fusion at a Glance
- Publisher Traffic Requirement: 500,000 monthly uniques
- Ad Types: Display, Video
- Offer Types: CPE, CPM
- Payment Methods: Check
- Payment Threshold: $50
- Payment Terms: Net-45
Vibrant Media
Vibrant MediaVibrant Media is best known for their text ads that allow publishers to create incremental monetization opportunities within content. (Here’s an example of their technology.) In addition to the in-text advertising opportunities, Vibrant also offers traditional display advertising opportunities for publishers now.
Vibrant’s roster of display advertising clients and partners is much smaller than many of the other networks on this list, but nevertheless offers publishers another option for display ad monetization.
Vibrant Media at a Glance
Publisher Traffic Requirement: 500,000 monthly pageviews
Ad Types: Inline Text
Offer Types: CPC, CPM, CPV
Payment Methods: ACH Transfer, Check, Wire Transfer
Payment Threshold: $5
Payment Terms: Net-45
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